Our focus on safety for all travelers is the foundation of our professional practice. It is fundamental to our educational preparation as transportation practitioners. KOA engineers, planners, construction field specialists, and project managers all take pride in our well-established reputation as Transportation Safety Experts. We don’t waste too much time on pretty pictures, flashy graphics, fancy presentations, or catchy slogans in our professional practice. We spend our time on planning and designing actual safety treatments that are implementable and constructible on the ground to promote safety for all travelers. We take Vision Zero to heart, and we conduct our whole professional practice with this ultimate goal.
Vision Zero is a global movement that aims to end traffic-related fatalities and serious injuries by taking a systemic approach to road safety. The premise of this strategy is: road deaths and injuries are unacceptable and preventable. Vision Zero aims to achieve a highway system with no fatalities or serious injuries involving roadway traffic. A core principle of the vision is: “Life and health can never be exchanged for other benefits within the society” rather than the more conventional benefit-cost analysis. Vision Zero was introduced in the mid-1990s in Northern Europe. It has been adopted in different countries at various levels or sizes of jurisdictions with varying operational definitions.